About:
Heineken is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken International. Heineken is well known for its signature green bottle and red star.
On 15 February 1864, Gerard Adriaan Heineken (1841–1893) got his wealthy mother to buy De Hooiberg (The Haystack) brewery in Amsterdam, a popular working-class brand founded in 1592.
In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken-A Yeast for Bavarian bottom fermentation, the HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed.
Heineken Logo.
In 2013 Heineken joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.
In 2014 Heineken celebrated its 150th anniversary. In 2015 Heineken won the Creative Marketer of the Year Award, becoming the second company to win the award twice.
Awards:
- - Medaille d'Or (Gold Medal) at the International Maritime Exhibition (International Exhibition of Marine and River Industries) in Paris in May 1875.
- - Diplome d'Honneurs (Honorary Diploma) at the International Colonial Exposition in Amsterdam in 1883.
- - Grand Prix (Grand Prize) at the Exposition Universelle in Paris in 1889.
- - Hors Concours Membre du Jury in Paris in 1900.
